1) Be eye-catching! If you're going to have a boring film poster with no creativity or flare about it then people aren't going to pay attention to it whatsoever.
2) There's got to be a main picture in the centre. This picture is usually called the 'focal picture' and it is the main thing people see first when they look at your film posters. Mostly, the focal picture will be of a main character in the film or a few characters in posed positions.
3) The font on the film poster must be bold, eye-catching and large! If a person has seen a film poster on the side of a bus, they'll want to be able to see the title from wherever they are standing because otherwise they'll miss it!
4) Sometimes, film posters have reviews on them. Nothing huge, just words like "Fantastic!" along with the reviewer's name and how many stars they have given the film. This lets people know that other people have seen this film and have liked it and it reassures the audience that they won't be wasting their money by watching this film.
5) Film posters will either have the date that the film will be released or it will have a caption saying "Coming Soon". Again, this is for the audiences to gain as much information on the film as possible in a short space of time.
6) The genre should be obvious to the audience whilst looking at the film poster. Most horror film posters are quite dark and ominous and some even have a gory scene being depicted on the front or they'll have a character looking as if they are screaming or running away from something.
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