EVALUATION: QUESTION 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

My brief for my A2 media product was for me to create the following: 

               

"A promotion package for a new film, to include a trailer, together with two of the following three options:

• a website homepage for the film;
• a film magazine front cover, featuring the film or 
• a poster for the film." 

So, how have I used, developed or challenged forms and conventions of real media products? 

Plotline
I decided that I was going to be creating a horror trailer with elements of a thriller trailer in, based on the Christian belief of The Rapture. I didn't know a lot about the Rapture so I did a lot of research into what it is believed to be, what will happen, who believes in it etc. 

It is believed by Christians that the Rapture is an 'end of time event' where all true believers in God who are still alive before the end of the world, they will be taken by God into heaven. It is said that this will happen very suddenly and without warning, people will just 'disappear'. According to christianity.about.com, it is said that "true followers of Jesus Christ will be transformed into their spiritual bodies in the Rapture and taken from the Earth to be in Heaven with God. Non-believers will be left behind to face severe tribulation as the antichrist prepares to take his place as the Beast." 

As far as my research has shown me, none of the massive media conglomerates have created a film based upon the Rapture. I found two or three indie film trailers online of films based on the Rapture so I watched the following ones: 

All of these film trailers have very similar plot lines; people disappearing all of a sudden, no one knowing what is going on, one person explaining that 'the Rapture is here', mainly focussing on the people left behind, no inkling as to what the Devil or the Beast looks like or what Heaven looks like or Hell etc.

I decided to take a completely different spin on my trailer. I wanted the trailer to focus specifically on the Devil himself, with a voice-over on the top of the trailer of him speaking directly to the audience. My reasoning for this is because as powerful of an idea the Rapture is for a film trailer, none of the above trailers are particularly gripping. In my opinion, the last trailer for Nicholas Cage's film is the most gripping of them all as it has been well shot, an amazing soundtrack and has a lot more drama and action compared to the other one; it shows a lot of destruction and violence, loss and grief. This trailer does not specifically reference the Rapture but there is a line in the trailer where a girl says "The God my mother talked about wouldn't let this happen", implying that the Rapture has begun. However like I said, I thought it would be an interesting spin and take on the belief in the Rapture to have the trailer based from the Devil's point of view. This could potentially be a good marketing technique as it is very directly aimed at the audience, with the voice over using words such as "you, me, your". If promoted the proper way, the film trailer could be shown in a very dramatic way, for example having what seems to be a normal shopping advertisement before hand before cutting to television interference and then playing the trailer with the Devil on the screen and the voiceover. In no way is this similar and a horrible example to make but it is like the 2012 Aurora shootings. Audiences were in the midnight screening of The Dark Knight Rises before James Eagan Holmes entered the building, appearing to be wearing a Joker costume and starting firing his gun. Some members of the audience thought this to be a marketing stunt or a prank played by the producers of Batman but unfortunately it was real life and sadly 12 people died. If people were watching TV and the trailer came on, they may think it was real life and be more interested into what's going on.


Female lead character being unmasked
One way I have challenged the general conventions of a horror film is by using a female lead character in my trailer as one of the main antagonists and also making her unmasked. In a lot of horror films, such as Scream, Donnie Darko, Saw and Smiley, all of the antagonists wear masks and are male. I decided to challenge that because there are hardly any films where the antagonist is female for a start; if there is a female who is going around killing people it is usually because she has been possessed by the Devil or something along those lines. The lack of mask makes the audience realise that she is just a normal, innocent girl and it gives her a personality and identity. Masks take away a persons identity. Here are some examples of popular masks used in horror films:

First person voice-over
My film trailer uses a first person voice-over which isn't that common in the world of film trailers. Here we have the film trailer for Kiss The Girls:



The voiceover used in this is in third person. The narrator is chronologically telling the plot of the story without giving too much away. I personally feel this makes the trailer less dramatic, unrealistic and I feel it makes it look very forced. The audience instantly loses any sense of realism in the film and knows that it is a movie. What I mean by this, is that it becomes very much like a story and the audience can't relate to it very well.

The next trailer I found is more of the voice-over type I was looking for but not completely. This is the trailer for Along Came A Spider, the sequel to Kiss The Girls:



Now, Along Came A Spider uses the same type of voice-over throughout most of the trailer, with it being in third person. However, near the end around 1:35, a different and more warped voice starts talking in first person directly at the audience saying:

"This is between me and you. I want you to see that I am living proof that a mind...a mind is a terrible thing"

We can immediately assume that the person talking is the antagonist and they are talking directly to the audience, making it seem more personal and true to life. This is the type of thing I wanted to use in my media trailer as I like it when I can watch a trailer and feel instantly connected with the film and feel involved. It makes me want to know more and figure out who the antagonist is. This is why I decided that my main antagonist would be speaking in first person, directly to the audience.



Montage sequence
I used a very short montage sequence near the end of my film trailer to add the suspense and excitement to my film trailer. This is very typical of horror film trailers and thriller film trailers as like I said, it builds a lot of excitement and suspense and leaves the audience "on the edge of their seat". From around 2:27, there is a montage sequence in the trailer for Fast & Furious 6. This film is an action, crime and thriller film. The montage sequence provides a lot of action, drama, loud crashes and bangs and definitely makes the audience feel tense whilst watching it and sends their adrenaline levels rising.





Not using actors names in the trailer
Another convention of a horror film that my film trailer uses is the fact that I didn't put any of my actors names in the trailer, specifically pointing them out. Many horror films don't use actors names in the trailer as it completely takes away the realism of the trailer and takes the horror and the thrill away from the trailer. The trailer for It Follows does exactly this, only featuring the names of the director, actors etc at the end in very small font, in the director's billing. Not using actors names make the film seem more real, makes the characters seem more real and it does make the trailer more personal to the audience as they feel more engrossed and involved with the characters lives without constantly thinking that this is a huge blockbuster movie with some of the leading actors in Hollywood. Again, I mentioned in a previous post that if I were to make my film into a real life film I would use some less well known actors instead of huge blockbuster actors like Jennifer Aniston, Brad Pitt, Angelina Jolie and Tom Hanks. Personally, if I am watching a film with very famous actors in, I do not feel as invested in the film as I know they are actors and it becomes less real to me than if I was watching a low-budget horror film with actors that I have never heard of before.




Colouring and font 
One convention of a horror film that I stuck with in my film trailer was the colouring and font of my titles. In typical horror films, the main colours featured in text are USUALLY red, black and occasionally white. I decided to use red and white colouring for my text. There are a few reasons as to why I chose these colours. My first reason is because of the traditional connotations of the colours. If I asked you to associate Heaven with any colour, what colour would you choose? Most people would choose the colour white. This is because the main connotations that come with the colour white are purity, wholeness and innocence, it also can be seen as a "blank slate' meaning new beginnings etc. Now, if I asked you to associate Hell with any colour, what would you choose? Again, most people would choose the colour red. This would be because a lot of people associate the colour red with sin, danger, destruction, blood, rage etc but also because of the Media's constant portrayal of Hell being red in cartoons. Many horror films have kept to this connotation such as the three below:

These three film titles have used the colours red and white as their main colour themes with a black background. Black backgrounds are almost always used for horror film trailers as black relates to the hidden, the secretive, has a lot of mystery and unknown associated with it and black is often associated with fear. I decided to stick to these connotations in terms of colour because if I had used bright, soft colours like pinks, purples and yellows, my trailer wouldn't have seemed like a horror film and maybe the audience wouldn't have been able to tell what genre the trailer was. 

I also used a font called SF GUSHING MEDOW SC. This is a font that I found online from a free font downloading website. Here is a letter grid of the font: 

As you can see, the font looks as if there is blood dripping from the letters. I decided to use this for my main film trailer title because it matched up to the theme of a horror film, being gory and violent. If my trailer was, for example, a social realism film, I wouldn't use this type of font as social realism is based on more gritty, true to life drama. The dripping of the blood lets the audience know that this film is gory, reinforcing the genre of the film even more. 

Soundtrack

My soundtrack was composed by Greg Dombrowski and it's called 'The Martyred'. The definition of a martyr is 'a person who is killed because of their religious or other beliefs'. Both the combination of the actual sound of the soundtrack and the name lead me to choose this as my soundtrack as obviously people in my film are being killed because they either believe in another religion or don't believe in a God at all. 

I think my trailer has definitely challenged the general conventions of a horror film trailer soundtrack. Most horror film trailers use a lot of sound effects and very little actual melodies in their trailer. This is to create suspense and give the audience more 'jump scares'. An example of what I'm talking about would be the following: 

I've looked all over for a horror film trailer with a soundtrack with as much timbre, texture and impact as mine has and I haven't been able to find one. I think by me using this powerful soundtrack it adds a different type of suspense to the trailer, not the suspense that you get when you're waiting for a jump scare but more of a suspense where there's a load of action on the screen and you're tense as you don't know what is going to happen next.

In my audience feedback, one or two people mentioned how they thought my trailer was an action film. Looking back, I can definitely see how this is! The soundtrack is (in terms of texture, timbre and instrumentation) very similar to the soundtrack of the Inception trailer. You can listen here:



Inception is predominately an action film, linked in with sci-fi (which one person also mentioned in my audience feedback) and mystery. This soundtrack is one of the most famous soundtracks in the film industry right now. 'Mind Heist' composed by Zak Hemsey is full of stringed instruments which add a lot of suspense, a lot of bass and powerful crashes of the drums as well as synthesised sounds which add to the impact and the sheer powerfulness of this piece. It is personally one of my favourite pieces of music composed for film ever as it represents just how much action and drama is going on in the  trailer as well as the film. My soundtrack is very similar to this as it is full of texture, synthesised sounds, loud crashes of bass-y instruments and is just a powerful piece of music.

EVALUATION: QUESTION 2

How effective is the combination of your main product (film trailer) and ancillary texts (poster and magazine cover)? 

Linked below is a SlideShare presentation explaining how effective I think the combination of my main product and my ancillary tasks are.

Here are my two ancillary tasks:

EVALUATION: QUESTION 3

What have you learned from your audience feedback? 

For my audience feedback, I put together a questionnaire which featured questions about my film trailer, film magazine cover and film poster. I then presented my trailer and ancillary tasks to a number of people and asked them to fill in the questionnaire as honestly as possible. The feedback I got was very varied and has made me think a lot more about what I could have made clearer, done better and what I did well. Below is a video created by Kasia Miller, an 18 year old female from Wiltshire who watched my film trailer and answered the questions regarding the film trailer: 

 Here is an overall summery of the feedback I received for each question: 

1) WHAT GENRE OF FILM DO YOU THINK THIS FILM TRAILER IS REPRESENTING AND WHY?  

I was quite surprised reading the feedback to this question. Most people either said that the trailer was a thriller or a horror or both but there were a few other genres that people were thinking my trailer was. One of these genres that appeared a lot in my feedback was action. For example, one of the answers to this question was "Action/ Thriller because it was very fast paced and had your heart on edge all the time throughout". Another answer was "Action because of the use of weaponry and tension/mystery". Looking back at the trailer, I can definitely see that my trailer has a lot of the conventions of an action film, included the fast paced cuts, weaponry, the whole plot of the Devil having a mission that needs to be completed, death etc.

Two people also said that the film could possibly be a sci-fi/horror film due to the "robot voice and tense music". This answer surprised me a lot as I never had thought that my film trailer could possibly be perceived as a science fiction film. This is something I should have definitely taken into consideration when editing my voice-over; the original intention was to make my voice-over very low pitched but I ended up making it sound quite metallic due to my voice actor's already very low voice making it inaudible when I lowered the pitch on GarageBand. I am beginning to think I should have left the voice-over unedited to stop the confusion of people thinking that the trailer is a science-fiction film, however considering as only two people out of the thirty people who answered the questionnaire thought it was a sci-fi horror, maybe it wasn't a bad decision to edit the voice.

For the people who thought the trailer was for a thriller, their comments were very representative of the conventions of a thriller I was looking to meet and satisfy. Examples of this would be the fact that "the trailer represents a thriller genre as it is not too revealing". This was something I was adamant I was going to achieve. The worst thing about watching a film trailer is watching it, being able to guess the end of the film because it's too predictable and showing all of the main action, leaving hardly anything for the audience to look forward to. So, i've learnt my trailer definitely satisfied the convention (in a thriller) of not giving too much away in the trailer which I'm very happy about. Another comment made by somebody who thought my trailer was a thriller was that it "built up suspense and tension throughout". I mentioned in a previous post how I wanted my trailer to start off slow and pick up pace though out, which is what I went for. I think this along with my choice of music helped meet the "suspense" and "tension" conventions of the thriller genre.

In reference to the people who thought my trailer was for a horror film, the conventions of thriller films and horror films are very similar. Their comments followed along the lines of "it was full of suspense", "kept you on the edge of your seat", "left your heart racing" and "it had a lot of atmosphere". The general conventions of a horror films are things such as the use of dark colours, weaponry, isolated locations, alienation, vulnerability etc. These are all features I have used in my trailer, such as using a massive isolated field for my main female character to walk through, the idea that everyone is fighting to keep themselves alive so they may feel very alienated from everyone as they don't know who they can trust, everyone is vulnerable as you could die at any given moment and I have used weaponry with the gun. Thriller films use the same kind of ideas with their films also, which is why a horror/thriller cross-over happen very frequently!

From this question, I've learnt that I managed to present my two film genres across quite successfully. If I was to recreate this trailer, I would probably use darker colours and maybe create gory scenes to push the horror conventions across to the audience a bit more but overall, I think this has been quite successful in terms of making sure the audience knows what genre the film is.


2) DO YOU THINK THAT THE VOICE-OVER WAS EFFECTIVE? WHY/WHY NOT? 

I am so happy with the feedback I received for this specific question. Not one person gave negative feedback about the voice-over. A lot of the comments referenced how it added to the tense atmosphere of the trailer and added a lot of suspense which is one of the reasons I chose to have a first-person voice over in the first place. Additional comments such as "the voice over was really creative and gripping, the fact he had a box on his head made you want to know who was wearing it". This comment, again is one of the reasons I chose to use a voice-over to explain the plot along with the "box man". Instead of using titles to explain my trailer, which I find only ever gives a very broad explanation of the plot, I chose the first-person voice over as its quite different for a horror/thriller film to use a first-person voice-over and I wanted it to feel as personal as possible, as well as making the audience want to know who this 'box man' is and why he specifically has been chosen to handle this situation.

Another comment received was that "I thought the voice over was extremely effective as without it, there could have been danger of getting lost/confused - it sets the plot!" This is a very interested comment as whilst I was creating my trailer, I was very worried that the plot would be too confusing and I had made it very difficult for myself. I wrote out many versions of the voice-over, trying to make sure I had put in enough information for the audiences to be able to understand the plot of the film but tried to make it very simple and make sure there wasn't too much information in there. To know that it helped the audience get a good idea of what was going on, even with it being such a complicated and intricate plot has taught me that taking the risk of using a first-person voice over for a horror/thriller trailer without making it sound corny or cheesy has paid off.

Other comments received were things such as "the fact the voice-over wasn't a normal voice added a lot of mystery to who he actually is" which again as I've said before, was one of the aims of using the box-man in the trailer; to add suspense and mystery. It was also described as "the key element to the success of the trailer" which is very positive.

From this, I have learnt that my voice-over was a great success! I do believe voice-overs should be used more often to create high levels of tension, suspense and mystery to trailers, providing they are used in the correct way and have a very well written monologue.


3) DO YOU THINK THAT THE BACKING TRACK WAS EFFECTIVE? WHY/WHY NOT? 

The feedback from this question was extremely positive! I had many comments such as;

"Yes, because the strings and the dynamics built tension"
"It was because it created suspense"
"Yes - it was quiet when there the voice-over was talking and louder when there was no voice over"
"It made the shots more intense and intriguing to watch"
"I think it was effective because it built up throughout the trailer, making it tense" 

All of these comments are representative of the exact reasons I chose the soundtrack that I used. The very faint choral singing in the background  provides the track with a lot of mystery and tension. The choir is what I think the first comment is relating to because if you weren't listening hard enough (which most people aren't going to be because they are watching what is on the screen and concentrating on the voice-over, the backing track is simply to add tension without the audience realising it) you could mistake it as a violin or a viola. There are synthetic strings used in the piece but they are very low pitched notes.

The drums in the background definitely helped create suspense in my trailer as one of the conventions of thriller films and certainly action films is that the soundtracks often are fast paced with heavy percussion. The harshness and the sudden crashes of the drums often replicate the action that is happening on screen.


4) WAS THE PLOT OF THE FILM CLEARLY POINTED OUT/ DO YOU UNDERSTAND WHAT THE FILM IS ABOUT? 

This question was a yes/no answer question and every single person who answered my questionnaire answered yes. I think this is mainly down to my voice-over explaining the plot of the film very well, but overall this shows that I've been very successful in creating a complex trailer where the audience can still understand the plot!


6) IF YOU COULD SUGGEST ONE IMPROVEMENT FOR THE FILM TRAILER, WHAT WOULD YOU SUGGEST? 

One improvement that was suggested several times was that my main female actress who holds the gun in the field should "hold the gun properly". This actually was something that I told my actress to do. Her whole role synopsis is that she is one of the unfortunate 'non-believers' that have been left on the Earth, she is not a sinner and under the commands of the Devil, as it says in the voice-over, everyone must "kill each other or I will kill you". This character is a young, naïve female who simply did not believe in God, she had not sinned. Out of fear and in an attempt to stay alive, she has been almost forced into this world where she has to kill to stay alive, she is not a trained sniper who has been using guns all her life, she is just a young girl who has picked up any weapon she can find. It would be unrealistic if I had a young female character who had never used a gun before just pick up a gun and hold it correctly. Her holding the gun incorrectly shows how naïve, young and untrained she is and how the Rapture is making people who wouldn't normally kill, kill to defend themselves and 'impress' the Devil.

Another improvement suggested was that the trailer did not feature the 'Box Man' at all. The justification behind this suggestion was that it would "add more mystery to the trailer". This is something I did take into consideration whilst planning my trailer, I wasn't sure at all whether I wanted to a) have the 'box man' in the trailer at all, b) have the 'box man' in the trailer but cover his heads he looses his identity or c) have the 'box man' in the trailer without having his identity covered and the audience would know who he is straight off. I think both having the 'box man's' identity covered up AND not having the 'box man' in the trailer definitely add to the mystery and suspense in my trailer but I think having the 'box man' in the trailer was my best option. I think this because the audience are immediately trying to work out who this person is and the answer is staring them right in the face; except he has a box on his head so they still don't really know who he is so it would make the audience want to go watch the film to find out who he is and why he has the box on his head.

It was also suggested that I change the title font in my trailer as people "weren't sure the font fitted with the tone of the film". However, the people who had said this were the people who thought that my film was a science fiction film so this is just suggesting to me that maybe I should have made my conventions of the thriller and horror genre more obvious and apparent to the audience. I feel like my font was appropriate with the dripping of the blood and the colour red as blood and gore are associated with horror films and I personally wouldn't have used a different font.


7) WHAT ARE THE MOST SUCCESSFUL FEATURES OF THE FILM MAGAZINE COVER? 

One of the most successful film magazine cover features was the photo, according to quite a few of my questionnaire respondents. People used the words "professional" and "interesting" to describe it and a lot of people liked the fact that Hannah wasn't in costume as it "showed how well respected the film is". By this, I think they mean that my film magazine cover is implying that Hannah is a very famous actress already and just by using her face, I am promoting my film. This is what I was going for. A lot of people liked how "simplistic" my magazine cover looked, saying it looked "sophisticated and classy" as well as having "a well respected reputation". 

However, a lot of people said that it was too simplistic and that Hannah should have been in costume to create an even more direct link between the film and the magazine cover. I do agree with this and see how this could be the case but my personal opinion is that my film magazine cover works. I have never been a fan of overly bright and packed magazine covers as to me, they come across as tacky and unprofessional.

One comment which I can see where the confusion has arisen was; "The use of red (colour) - doesn't fit the genre". Here, the colour red I chose simply as a colour which looked good over the black and white photo. It was not meant to have any connotations on it but I think this person has taken the red as having connotations of love and passion which wasn't what I was going for at all. This means I should have taken more consideration when choosing the colours of my titles, maybe choosing a purple colour or a deep blue colour as both of those colours have connotations of royalty and importance.


8) WHAT ARE THE MOST SUCCESSFUL FEATURES OF THE FILM POSTER? 

The feedback I received for this question was overall quite positive. There are however some improvements that ave been suggested in order to make my film poster even more successful than it already is. One of my main successes with the film poster was the tag line. People have commented saying that it was "moving", "chilling", "deep" and "personal". This was exactly what I was going for. I wanted the audience to feel that the poster was specifically speaking to them and make the audience think "am I actually a sinner?". I think this has worked, making it as personal as possible makes the audience feel special and it makes the poster relatable.

A lot of people also liked how the poster was a shot from the film. I think this is successful because it helps link the poster to the trailer. Also, using Hannah as the star of my film poster was a crucial part of the film poster as it makes the audience realise that she is a key character in the film. I was going to use the 'Box Man' but I wanted to make sure he had as much mystery as possible surrounding him.

The font was a hit and miss for the people who gave me feedback. Some people liked it because of the "blood-like font" and some people liked it because "it represents the horror genre really well". These are the exact reasons I chose the font which is very positive to see that my thoughts behind the connotations of blood and gore and pushing them into the font of the film title are showing through. However some people thought that this font "did not suit the genre" and recommend that I use a different font. When looking back at these peoples previous answers, these people were the ones who thought my film genre was an action film or a science fiction film so somewhere along the line, the connotations of my film genre have been misconstrued and misunderstood. This suggests to me that I should use more connotations of horror films and thriller films in my film poster, film trailer and my film magazine cover to ensure that this confusion doesn't happen again.


9) AFTER WATCHING THE FILM TRAILER, IF IT WERE TO BE MADE INTO A FEATURE-LENGTH FILM, WOULD YOU BE CONVINCED TO GO AND WATCH IT? WHY/WHY NOT? 

To this question, every answer was yes and there were varying reasons as to why people would watch it. Some people said they would because "horror/thriller genres are my favourite", some people said that "the plot seemed different and interesting" and other people wanted to "find out who the box-man was". One of the reasons I created the character 'Box Man' was to draw the audience in and make them want to watch the film to work out who he is and what his role in the film was so this shows how successful the 'Box Man' actually was.

I am glad there weren't any 'no' answers to this question because now I feel like I was very successful in my product and it has done everything it set out to do; GET AN AUDIENCE.

EVALUATION: QUESTION 4

How did you use new media technologies in the construction and research, planning and evaluation stages? 

According to https://sites.google.com/site/multimediadreamwiki/1--introduction, the definition of "media technology" is defined as technology and methods that support human communication over distances in time and space. 

Throughout the process of creating my media trailer and ancillary tasks to accompany it, I have learnt to use many different technologies as well as developed my skills in areas of technology that I already had experience in using.

The planning and research stage

Blogger - Blogger has been the one of the most essential tools for my planning stage. It has allowed me to keep track of everything that I am doing, making it easy for me to log on, check what I need to be doing for that day in particular, remind myself of any information regarding character, costume, plot etc and go and do it straight away. Blogger is easy to use and accessible from any smart phone so even when I was out filming, I was able to use my data plan on my phone to use the internet and get on Blogger to check I was doing everything correctly and that I was on schedule. It has been so much easier using Blogger than if I had created a paper portfolio as it may have been easy to get very organised with my paper, easily lose things and it would take up a lot of valuable time that I could of been using doing more research to better my project.

YouTube - YouTube has allowed me to look at other film trailers and take ideas from them to use in my own trailer. For example I've been able to view other horror films based on religion and note what features are used repetitively throughout them and which trailers were successful and why and more importantly, which trailers were not successful and why. I have also been able to look at other A2 Media students trailers and see what trailers got the highest marks and make sure I have met all of the criteria they did in order for me to get the highest marks possible for my trailer. I have also been able to look up royalty free soundtracks to use for my trailer and download them as well as work out which soundtracks work best for what genres of film.

Google - This may seem like an obvious one but without Google, I wouldn't have been able to find as much information about Christianity as I did. I would have had to go to a library and take out a few books on Christianity and flick through each one and hope that there is something mentioned about the Rapture in there somewhere. But, with Google, I can simply type in what I'm looking for and in the click of a button I have exactly the answers I am looking for. Google Images also allowed me to look up lots of information, such as masks used in horror films, magazine covers, film posters etc. Google has been a massive necessity for me as it has allowed me to do so much of my research which has been necessary for creating my film trailer and the ancillary tasks.

 Facebook Messenger and WhatsApp - Facebook Messenger and WhatsApp played crucial roles in the planning of my film trailer, poster and magazine cover. These two apps allowed me to get hold of any actors who I was using in my project, let them know what times and dates I needed them and allowed me to keep in constant contact with them. This allowed me to stay organised at all times and gave me the opportunity to be alb to rearrange my plans with good time if an actor was unable to make a shoot.

Google Maps - As basic as this may be, this is definitely a new media technology which helped me massively in the research and planning. By using Google Maps, I was able to find my way to places like The Grand Avenue and I was able to find new locations to film. Ten years ago, I would have had to use a paper map to find my way around and find new locations to film at so with the new development of interactive maps and specifically Google Maps, this has made the planning and research stages of my project so much easier. Google Maps also acts as a SatNav meaning as I was driving, Google Maps on my phone was telling me exactly where to go, speaking the instructions out at me. Not only is this easier than using a paper map whilst driving, it is also so much safer because I can keep my eyes on the road the whole time and I am not being distracted by the paper map.



The creation of the film trailer

Camera - To start of with the obvious, the camera was maybe one of the most necessary and crucial parts of creating my film trailer. Originally, I was going to use my Panasonic Lumix DMC-GH1 which is a DSLR camera. However, it was made to be a photography camera and not a video camera. The HD video feature does work on the camera but it is very temperamental so I decided not to take the the risk and use the school's purpose-built video camera. At first, I wasn't sure how to use it. As small and compact as it was, it took me a while to get used to how to turn it on, delete footage, record, change the view screen around etc. Once I had got to grips with it, I was able to shoot all of the footage I needed with it! For shots where I needed the camera to be looking down on my actors, I was able to hold the camera up as high as I could and flip the view-screen down so I could see exactly what I was shooting and make sure I had the right angle which was very useful! Another beneficial feature of this camera was the fact it is so small and compact. If I had used my DSLR for my trailer, I would have been carrying around a massive camera with a camera bag and additional lenses that I probably wouldn't have used. This video-camera could fit in the palm of my hand and it meant I had a lot less weight to carry around.

Tripod - Throughout the filming of my trailer, it would be fair to admit I hardly used a tripod. I used a tripod for all of my footage that I shot with the Devil and the girl with the gun in the field because I wanted these shots to be slick, sharp and professional-looking. However, I decided that for many of the other shots, I wanted them to feel more hand held, even though they weren't at all. Gary Ross did this when he directed the first of the four The Hunger Games films. A lot of the camera shots in the film were subtly shaky which made the film seem that little bit more real and I personally find this technique to work in a lot of films. To use the tripod to film the girl with the gun in the field, I struggled a lot to get the tripod to stop sinking into the ground (it had rained a lot the night before so it was very muddy) so I went and found 3 hardback books in my house and placed them on the ground and used them as small stands for my tripod to be placed on. If I hadn't of done this, then my shots would have been a little bit wonky and like I said, for these shots I didn't want that to happen. The slicker and cleaner these shots, to me, it represents how powerful these two characters are. This is a VERY subtle connection but that was my way of thinking it through.

iMovie - Whilst creating my AS Media Film Opening, I was using an old version of iMovie. I was very well adapted to it, knew all of the ins and outs and little tricks to make my media products stand out from the crowd. However, when it came down to editing my A2 Film Trailer, after uploading all of my footage to my Mac and opened up iMovie, I realised that whilst updating my laptop a few days before, this had also updated iMovie to the latest version. So, essentially I had to start all over again learning how to use it. I spent an hour or two watching YouTube tutorials on how to edit clips, add soundtracks, merge clips, speed up clips, slow down clips, add in text etc. This helped me get to grips with this new version of iMovie very quickly so I could get down to editing as quickly as possible. Using iMovie, I was able to edit my film trailer fluidly and make sure all of my timings were correct. The soundtrack was added in and I was able to edit my film trailer even more to make sure it rhythmically matched the trailer in terms of clip changes and blackouts. This took a lot of time as one of my massive pet hates is when there are shot changes out of time with the music. I think it looks a lot more professional when the shots change on the beat of the music. I figured out also that you could add filters over the top of shots to change the colour of them, for example, making a shot black and white etc. I used this feature by adding an 'X-Ray' effect over the top of a shot of a girl on a bed "freaking out" as well as speeding up the clip to make it seem like she really was going mad.

Garage Band - Garage Band was my main software I used to record and edit my voice-over for the trailer. To create my voice-over, I asked Carli Green to learn a monologue which he would then recite whilst being recorded by my laptop's internal microphone as I was not able to get hold of an external microphone. The reason I chose Carli is because he naturally has a very deep voice and once recorded, I was going to edit the sound recording to make it sound like his voice had been warped or disguised - in short, I wanted it to sound very edited and un-human. However, whilst I was going through the different filters on Garage Band, the filters that would make Carli's voice sound lower were making his voice sound way too low, almost to the point where you couldn't understand what he was saying. So, instead of making his already low voice even lower, I decided to take a more robotic approach to editing the voice. I used what is called the "Colorful Bass" filter to give Carli's voice a metallic sound and it made him sound a bit like a robot but not so much that you would instantly assume he was a robot, more that he'd simply altered his voice to cover his identity. This was essential as it adds to the mystery of who he is!


The creation of the ancillary tasks

Camera - For my ancillary tasks, I used my Panasonic Lumix DMC-GH1 to take my photos. For my film poster, I took this photo at the same time as I was filming Hannah. It almost looks like a still from the first shot that we see of Hannah with her back to the camera holding the gun which is effective because the audience can link that shot with the shot in the trailer. My film magazine cover photo was taken on a bright day in my garden. The lighting had to be perfect to make sure I had a very clear, professional looking photo and I think it came out perfectly.

Tripod - Using a tripod whilst taking my ancillary task pictures was crucial. I was desperate to have a clean, defined shot which was correctly balanced so using my tripod was a necessity for my ancillary tasks. For my film poster, I used the same technique as I did when filming Hannah in the field by using the 3 hard-back books to put on the muddy field to make sure my tripod didn't sink into the ground. For my film magazine cover photo, this was a lot easier to do as I simply put the tripod onto concrete and didn't have to worry about a sinking tripod.

Picasa - I lowered all of the levels in my film poster photo to make the photo look really dingy and undefined, but I tried to make sure it wasn't too dark as I wanted it to be a daylight picture. I was going for a 'foggy and misty' type of look. I then added a very light sepia affect over the top of this and blurred the edges around the photo before adding in the text in the same font (SF GUSHING MEADOW) as I used for the film title in the trailer to keep continuity. I used the colours red and black for two reasons; 1) to ensure that the genre of the film was still being pushed across to the audience and 2) to match up with the connotations of Hell (which I have wrote about in my evaluation question 1). My film magazine cover didn't need a lot of editing done to it as it was a clear photo in the first place. I changed the photo to black and white to give it a more professional look and then made the shadows on the picture a bit darker to make her face seem more brighter.


The evaluation stage

PowerPoint - Using PowerPoint was a way of using different technologies on my blog instead of just having walls and walls of text, making it hard for readers and it makes my blog look more appealing, PowerPoint allows people to easily create professional looking presentations. It has a very basic, simple format and makes it easy for anyone to use. By using it in my evaluation, it has helped me expand my presentation abilities and has allowed me to showcase my evaluation in a sophisticated, professional way.

Blogger - By doing my evaluation using Blogger, I have again been able to keep on track of my work and stay organised and on target. It also allows be to edit all of my work easily, spell check repetitively and means I can get more work done as I am not hand writing everything. I have been able to embed YouTube videos onto my blog to make it easier for examiners to know what I am talking about when referring to film trailers without them having to search for the trailer themselves. I have also been able to add additional information where needed without making my work messy, If I had hand-written my evaluation and then thought of an additional idea which should be half way through a question, it would be difficult for me to add the additional information.

YouTube - YouTube allowed me to find examples of trailers with features I had been discussing in a certain question. For example, if I was to talk about how my film trailer used a very powerful soundtrack with lots of instrumentation and I wanted to show an example of another trailer which did the same, I could search up the trailer for Inception and post the link and this easily shows the examiner what I am talking about.

PRODUCT: Film Magazine Cover

This is my film magazine cover. I decided to go with the idea that my film magazine cover would be based on my leading actor promoting my film on a press tour. So, instead of using a shot of my actors in costume as if they were in a scene, I went for a posed picture of my main actress. I think it looks very professional and clean which is what I like about a film poster.

Due to my lack of knowledge on how to use photo editing software, I had to result to using the very basic software Picasa to edit my photo. I edited Hannah's skin just like they would do in a film magazine to remove any obvious blemishes, I changed the levels to make her features more dark, added a very faint dark shadow at the top of the magazine cover and changed the picture from bright and colourful to black and white. I decided to go for black and white as it looked more professional. I wasn't going for the eye catching side of the film magazine cover, I wanted professionalism and perfection.

The red and white text theme matches with my film trailer and film poster. The red for all the gore and horror in the film and white for the purity and holiness surrounded with Christianity.

*ONE THING MY FILM POSTER IS LACKING IS A BAR CODE. THIS IS BECAUSE UNFORTUNATELY I LACK THE SOFTWARE AVAILABLE TO ADD ADDITIONAL IMAGES OVER THE TOP OF AN EXISTING IMAGE. IF I HAD THE SOFTWARE AVAILABLE, UNDERNEATH THE TEXT WITH THE ISSUE NUMBER AND DATE, THERE WOULD BE A BARCODE THERE WITH THE PRICE*

PRODUCT: Film Poster

This is my final film trailer poster. I am now going to go into great detail into how I decided to create this exact poster.

1) The Title -  I decided it would be more professional if I used the same font for the title on the film poster as I used in the film trailer itself. The look of the blood pouring down through the words hints to the audience that this film also has a lot of blood and gore etc which shows the horror genre/thriller genre elements within the film poster. I used the colour red for the title as again, this is what I used in the film trailer but it also the colour red has connotations of blood, horror, gore etc.

2) The Tagline - The tagline I decided to use was "ARE YOU A SINNER?". This is a very personal, direct tagline which will attract audiences as it makes them think about whether they may have sinned and if they were to be a character in this film, would they go to Heaven or Hell? I used the colour white to contradict what the tagline is implying. White is seen as a very pure, holy colour and full of innocence. If you were a sinner, you wouldn't be innocent. Or maybe you think you aren't a sinner but really you are?

3) The Release Date - The release date of my film was one that I just chose at random whilst creating my film trailer. I was considering choosing a date that may have meaning to the film as this tends to boost audiences. For example, 50 Shades of Grey was released on Valentine's Day. It was bound to be a massive hit film anyway but the fact it was released on Valentine's Day, i'm sure, had a huge impact on ticket sales, boosting them dramatically! However, I could not think of a particular date I could use to release my film on.. I was trying to work out a date that would include the number 666 in it because that is obviously related to the Devil but I gave up after looking at my calendar for a good twenty minutes.

4) Colouring - The original picture I took of Hannah standing in this field was very bright in comparison. It was not a sunny day when I took the photo but when it came down to editing, it looked too "happy" in terms of my lighting. So I went onto iPhoto and played around with the levels on the picture and took away any bright colouring and made it quite a dark and dingy photo which makes it look solemn, moody and mysterious. I also very slightly blended the edges of the photo to create a small "fog" effect. It's not that obvious but when you look at the photo, it does look quite blurry on the edges which is an effect I quite liked as it's not sharp and defined.


This film poster is very different from the one I had planned out. I had planned that I would use a person to stand on top of a multi-story car park looking over a city with a box on their head but after recently having hip surgery, I was unable to drive to the car park and had no way of getting there and have been on bed rest! Luckily, whilst filming my film trailer, I decided to take a few test shots to make sure my lighting was all correct for the trailer and this was one of the test photos that I used. I thought it would be very fitting and suitable for my film poster as the character in the film poster is a key character in my film trailer as well. So, if people have seen my film trailer and they see the film poster they're going to know exactly what film it is advertising even  before seeing the title and vice versa!

EVALUATION

EVALUATION: 

G324 - Marked out of 100 marks; 20 marks for planning and research and its presentational 60 marks for the construction; 20 marks for the evaluation.

Will evaluate and reflect upon the creative process and their experience of it. Will evaluate their work digitally, this evaluation being guided by the set of key questions below. The evaluation may be done collectively for a group production or individually. Suitable formats for the evaluation are: 

• A blog
• DVD extras
• Podcast
• Powerpoint
• A website
• Combination of two or more of the above

EVALUATION QUESTIONS

• In what ways does your media product use, develop or challenge forms and conventions of real media products? 
• How effective is the combination of your main product (film trailer) and ancillary texts (poster and magazine cover)? 
• What have you learned from your audience feedback? 
• How did you use new media technologies in the construction and research, planning and evaluation stages? 

RESEARCH: Target Audience Review

After creating my film trailer, I decided to show my media trailer to a member of my target audience. My target audience is aimed at mostly at young adults, between the ages of 15 and 25. So, I spoke to 18 year old Liam Hughes after making him watch my trailer to find out what he liked and disliked about the trailer and what improvements he would make if he were to remake the same trailer.

Me: What did you think about the trailer in general? 

Liam: I really liked the whole concept of 'The Rapture'. It doesn't seem like your average "horror film based on religion" where the Devil 'haunts' a family and tries to kill everyone. I'm assuming that the Devil is the person with the box on his head. This is really different as the Devil is usually seen as a monster which doesn't look like a human entity whereas this Devil does. It was a good length for a trailer and it had the crucial information that you need in a trailer such as the title of it, the date it's released etc. It didn't have any actors names which I normally like as I like to know if my favourite actors or actresses are in a film and I usually base my film choice on who's in the film but as you are trying to conceal the true identity of who the Devil is, this is a good marketing tactic.

Me: Did the music fit the trailer? 

Liam: Yes definitely. It slowly built up in terms of texture, pitch and how loud it was which matched the trailer itself. It suited it very well and was also a very professional piece of music, it wasn't tacky or completely unsuited to the trailer.

Me: What genre would you classify this film? 

Liam: I would probably class this film as either a horror or a thriller? To be honest it could be both! It has lots of signs to suggest which genre it is such as the use of music, making it very dramatic, the use of the gun which obviously tells us this isn't a comedy and the voice-over! The voice-over is the main giveaway because it roughly tells us the plot of the film and it sounds very dark and graphic.

Me: What was the most effective part of the trailer? 

Liam: The most effective part of the trailer was when it was a close up of the girl in the hoods face and the music was just about to "drop" if thats what you could call it and she did that evil, small smirk of a smile? I thought that was really effective as it was subtle yet powerful. It made me feel really tense!

Me: What would you improve on the trailer? 

Liam: I wouldn't improve much at all! Maybe include the actors names but I think thats just a preference of mine. Some people like not knowing who is in a film because when they do see an actor they like they're like "Oh hey I know them from so and so". I guess if I made this trailer I would do that. Other than that, I really liked everything about it. It was really, really effective and I would definitely watch this film if it were to be made into a real film!

PLANNING: Planning the Film Poster

I have been thinking a lot about how I can make my film poster as effective and dramatic as possible without having it look overcrowded or complicated. In my personal opinion, I think that the film trailers that have the best effect are the simplistic, dramatic ones. 

So, as a rough idea for what I want my film poster to look like, I've decided I am going to have "box-man" stand with his back to the audience, looking over at a city or looking towards a house in a field (just like the hooded girl does in my film trailer). It'll be a long shot and it'll be in black and white to make it seem more ominous and make the audience realise that it is a horror/thriller genre film. I'll also make sure that "box-man" is holding a gun to enforce the violent themes in the film. The title will be written in the same font as it is in the trailer and it will be written in red to symbolise blood and gore etc. 

The film poster will have directors billing in very small print at the bottom of the film poster which will have actors names, directors name, the production company name etc. This will help audiences get an understanding of who is in the film. I don't want to put actors names obviously on the film poster as I want it to look as realistic as possible so putting the actors names at the bottom still fills in the audience but not obviously. 

FINAL FILM TRAILER

This is my final film trailer for my A2 Media Coursework! FINISHED ON THE 17TH DECEMBER 2014.

RESEARCH: Conventions of a Film Magazine Cover

Similar to a film poster, film magazine covers follow certain conventions which will help the magazine boost sales and make it look more appealing and interesting compared to their fellow competitors: 

1) The title is almost always at the top of the page in bold writing, and this writing is almost always generic to that film magazine cover. For example, Empire always follow the same layout for their magazine title with it being red, in capitals, bold and using the same font. However, whenever there is a special edition magazine out such as the Skyfall edition of the magazine, they changed the colour of the title to gold which attracted a wider audience as it was different. 

2) The main image in the middle of the film magazine cover is usually a mid shot of one of the lead characters/actors in the film it's promoting. 

3) Magazines use things called 'buzz words' that will attract audiences to buy the magazine such as "free", "exclusive", "shocking" etc. People are always looking for gossip or free stuff so this is part of a marketing scheme to make people buy the magazine and boost publicity for the film it's promoting. 

4) Barcode, issue date and the date. All magazines have them. All magazines need then. 

5) Magazines also have information around the sides of the magazines with snippets of what else is in the magazine without the reader having to pick it up and read through to find out. For example, it could be something small like "Angelina Jolie sits down with Empire for an exclusive interview", or it could be a gossipy title such as "Can Katie Price ever control her weight gain" or something to that degree. 

RESEARCH: Conventions of a Film Poster

Film posters are seen everywhere; in cinemas, in magazines, bus stops, on buses.. So, for a person to take notice of your particular film poster over others that may be around,  film posters have to have to: 

1) Be eye-catching! If you're going to have a boring film poster with no creativity or flare about it then people aren't going to pay attention to it whatsoever. 

2) There's got to be a main picture in the centre. This picture is usually called the 'focal picture' and it is the main thing people see first when they look at your film posters. Mostly, the focal picture will be of a main character in the film or a few characters in posed positions. 

3) The font on the film poster must be bold, eye-catching and large! If a person has seen a film poster on the side of a bus, they'll want to be able to see the title from wherever they are standing because otherwise they'll miss it! 

4) Sometimes, film posters have reviews on them. Nothing huge, just words like "Fantastic!" along with the reviewer's name and how many stars they have given the film. This lets people know that other people have seen this film and have liked it and it reassures the audience that they won't be wasting their money by watching this film. 

5) Film posters will either have the date that the film will be released or it will have a caption saying "Coming Soon". Again, this is for the audiences to gain as much information on the film as possible in a short space of time. 

6) The genre should be obvious to the audience whilst looking at the film poster. Most horror film posters are quite dark and ominous and some even have a gory scene being depicted on the front or they'll have a character looking as if they are screaming or running away from something.

RESEARCH: Film Magazine Covers

This is a film magazine cover featuring Hugh Jackman as Wolverine. I really liked this cover because of the contrast between the light blue to the dark blue sky against the red of the magazine title. Another thing that I found interesting was the fact that Hugh Jackman is wearing a white vest in this picture and all of the writing about the film is in white as well. Hugh Jackman has been placed over the text, making him the most important thing on the cover. With him standing in front of all of the text, it also supports the idea that his character has a lot of power and strength. They have used the same font throughout the cover (except in the title) which makes the cover seem more professional and clean whereas some magazine covers I have seen look busy and messy due to using loads of different fonts which just looks unprofessional. You can tell that the genre of the film is probably an action film because there are no really bright colours and Hugh Jackman’s character is looking very serious and maybe concerned about something. Another thing that makes this magazine cover look professional is the fact that all of the text has been placed around him. This again makes him seem like the most important thing on the page. 

This magazine cover features Chris Pine playing Kirk from the film the Star Trek. His portrait is in black and white and all of the text around the cover is in white or red. I really like this colour scheme because it makes everything stand out. The editing that has been done on the portrait of Chris Pine has emphasised certain features about him e.g. his cheekbone and jawline. Not only has this been done to make him seem more attractive, but to also make the photo darker which will contrast against the white and red writing around the picture. He is looking very serious again, as if he were planning something. I am noticing a trend in film magazine covers that all of the actors are: 1) modelling as their character and 2) they are rarely ever looking happy. This may be because of the genre but in most genres (excluding romantic comedies or comedies) all actors are looking stern, concentrated and powerful. I liked this film poster because it’s very simple, not overcrowded and it’s not giving too much information away about the film or what is included in the magazine itself. I find that the more information a magazine gives about the content of the magazine, the more likely I won’t pick it up because I can tell just by looking at the cover whether I’m interested or not. If I saw this film magazine in a shop, I would most likely pick it up and flick through and be more likely to buy it. They haven’t changed their fonts which makes the magazine seem a lot more professional because it doesn’t look messy and it doesn’t look like they’ve only put five minutes effort into it. 

This film magazine cover is a lot different to some of the others I have seen. The colour scheme is mainly based around yellows, reds and white but Jenifer Lawrence (who is playing the role of Katniss Everdeen) is wearing black and the contrast between the fire and her black outfit is very dramatic. This magazine cover is a lot brighter than some of the others I’ve seen but at the same time because of the fire and the white and yellow writing. This cover is also very crowded. It seems to be a lot more about gossiping and less about the films themselves. For example, in the bottom left hand corner, there is some text which says “Christina Ricci on sex with R-Pattz”. This obviously didn’t happen but Christina Ricci and Robert Patterson must be in a film together sometime soon which involved a sex scene. By writing this, it attracts all of the people who find Robert Patterson attractive because they want to find out more and in the process, find out about the film. 

RESEARCH: Consistency of Film Posters

Film posters have to be consistent in order for them to be effective. By consistent, I mean consistent in terms of font, layout, colour palette etc. If it's all jumbled up and different, it won't look as effective, clean and professional which may lead to a lack of positive promotion for the film.

This is the film poster for the romantic-comedy film called "Don Jon". It was written and directed by Joseph Gordon-Levitt and he also plays the lead character; Jon. It follows the story of Jon who is obsessed with porn and having sex with women until he finds someone who he thinks is "the one". The only thing she asks is that he gives up watching porn. I wont go into the spoilers but it is a very good film, it's edgy and definitely doesn't have a predictable ending which I like. In terms of this film poster, this is a perfect example of how making sure a poster is clean and organised can make everything seem more professional. All of the writing is in the same font. It may be in different sizes but the same font helps make it seem more professional and not jumbled up. The colour scheme of the red and white have connotations which can relate to the film. The red could relate to the passion that he has for his body, his house, his family, his church, his women and his porn but it could also relate to love and sex etc. The white could represent the woman who he falls for who is very innocent and won't have sex with him until she meets his family etc. She doesn't want to rush things or disrespect her own self so the white writing may represent her. The layout is very organised which makes the poster seem more professional and makes it easy to read as well. This poster also doesn't feature (other than his t-shirt) any dark colours or dark backgrounds which definitely suggests that this isn't a horror film or a thriller/action film as dark colours are mostly associated with this.

However, this is one of the many film posters for The Human Centipede. When this film was released, it blew up. It had a generally negative reception due to the extremely repulsive plot but, as we all know, humans have a morbid curiosity so as more and more people were talking about how disgusting this film was, the more people watched it. In fact, there are rumours that at the auditions for the film, many people turned up but as the plot was explained and the script was read out, people passed out, threw up and had to leave because of the sheer gore of it, leaving only a few people left. This film poster really helps set the genre, target audience and plot of the film. The use of the deep, blood red in the background helps suggest that this is a horror film along with the blood splashed over the three "people" the centre character seems to be holding. You cannot see the mans eyes which is a key technique people use to take away their identity and more or less their humanity. In Phillip Zimbardo's "Stanford Prison Experiment", he made all of the guards wear sunglasses just like the character on this film poster. By doing this, it made them seem less human to the prisoners and made them seem more tough. Most emotion can be shown through the eyes so this study helps back up the possible reason this character is wearing sunglasses; to take away his identity and make him seem less human. It also takes away any possible emotion he may be feeling so only he can feel it. Another thing that makes this seem like a horror film poster is the fact he is holding what seems to be three people who are attached together (which is the whole plot of The Human Centipede" as well so this is how the plot is shown). There are no bright, happy colours in this film poster which suggests it can't be a comedy or a drama etc. The word "human" is written in the same colour, roughly speaking, as the man's skin on the poster. This could help imply the idea that this one human is putting other humans through awful torture but the audience may not consider him as human? They may see him more of a monster. The audience is clearly for adults and definitely not children. The title is the main indicator of this... how could you make The Human Centipede into a children friendly title? Probably couldn't. Also, with all the blood on the poster, it's definitely not going to be suitable for children.

In June 2011, the British Board of Film Classification (BBFC) refused to classify the sequel to The Human Centipede, The Human Centipede 2, for a direct-to-video release, meaning that it was banned completely on any format in the UK. The BBFC said the film was "undoubtably tasteless and disgusting" and was "sexually violent and potentially obscene". In October of 2011, after making 32 compulsory cuts to the film totalling 2 minutes and 37 seconds, the BBFC granted the film an 18 certificate. It was also banned in Australia until compulsory cuts were made. However, it is still banned in New Zealand today. In America, the film had it's premiere at the Fantastic Fest in Austen, Texas. The film's distributor, IFC Films, handed out complimentary sick bags to everyone at the screening and also put an ambulance outside the cinema for added effect, however one viewer was so violently ill whilst watching the unedited film that paramedics had to assist her. The fact that this sequel was banned in countries, still is banned and has such a reputation about it also helps with the promotion and marketing of the film. If the film has this much negative reviews, people are going to want to watch to see if they get scared as easily.

Film posters have to make sure they are being very clear when trying to put across their target audience, genre and plot in their film posters. If they aren't clear, it may lead to audience members going to view a film, thinking it's going to be a comedy for example and it may be a horror film. This rarely happens as production companies are very good at making posters very clear but sometimes you may get a film poster which isn't very clear.